Survey Documentation
Objective 4. Creating database and facilitating market linkages and supply chain management
16) Exploration and facilitation of market linkages
- Baseline survey was completed and the report was submitted to NAIP in August 2009.
- The socio economic status of growers and merchants and marketing channels of jasmine, carnation and marigold were documented
- Report on contract farming in marigold was published in the National Conference on Plant Diversity for Aesthetic values and Landscape gardening (Poster)
- Flower growers and entrepreneurs were sensitized about credit facilities for Floriculture by arranging interaction with the bank officials
17) Interventions in supply chain management
- Grower’s training programme on commodity group formation was organized at Kallipalayam, Coimbatore district and Nilakkotai, Dindigul district.
- Case study report on Sathyamangalam Flowers Growers (Commodity) Group was documented • Kavalkinaru, major flower market report has been submitted to Government of Tamil Nadu
- Video documentation on Supply Chain Management in Jasmine and Marigold has been completed
- Documentation of status of technology adoption among the farmers of carnation, marigold and Jasmine has been completed.
- Proposal for creation of flower hub in Tamil Nadu has been submitted to the state government. Work in this regard has been initiated
- Based on expertise gained in this project, the following two project proposals aiming at Floriculture promotion in Tamil Nadu has been submitted for implementation under Indo Israel Collaboration
a) Sewage water as irrigation source for Commercial Floriculture and Landscape gardening
b) Establishing centre of excellence for cut flowers in Tamil Nadu
18) Strengthening of supply chain infrastructure
- Daily price information of flower crops (Jasmine, marigold, carnation and cut flowers) has been delivered to the growers through mobile phones (SMS)
- Project area flower growers were taken to Thovalai and Kavalkinnaru flower markets at Kanyakumari district and Bangalore Flower Expo 2010.
- Success story on carnation cultivation has been documented
- Success story on jasmine export packaging technology for Dubai and USA market has been completed
- Success story on marigold contract farming has been documented
- Entreprunership training was given to flower exporters to strengthen the overall supply chain of flowers
19) Database creation (Informatics on flower cultivation)
- The following information has been collected and documented for database creation.
- Area production and productivity of flowers in India
- Area production and productivity of flowers in Tamil Nadu
- District-wise area, production and productivity of Nerium in Tamil Nadu
- District-wise area, production and productivity of Chrysanthemum in Tamil Nadu
- District-wise area, production and productivity of Crossandra in Tamil Nadu
- District-wise area, production and productivity of Jasminum grandiflorum in Tamil Nadu
- District-wise area, production and productivity of Jasminum sambac in Tamil Nadu
- District-wise area, production and productivity of Jasminum auriculatum in Tamil Nadu
- District-wise area, production and productivity of total flowers in Tamil Nadu
- Major loose flower producing states of India
- Quantity and value of flowers export from India
A systematic survey was conducted among farmers and industries using a pre-tested interview schedule as per the NAIP guide lines. The interview schedules designed and used are appended in the annexure VIII. In total, 125 farmers representing 10 cluster taluks of 5 districts as outlined in the operational areas were interviewed. Similarly 2 pulp industries and five match industries were interviewed for assessing the base line information on industrial agroforestry. The data on population, land use pattern and other biophysical aspects have been collected from various government sources. The information obtained are tabulated and presented as tables wherever it is found to be essential in the appropriate chapters.
Survey Methodology
| S.No. |
Survey |
Data collected |
Method |
Sampling Intensity |
| 1. |
Farmers survey |
- Type of agroforestry system
- Area under tree crops
- Age of plantation
- Technological intervention
- Cost of production
- Marketing of produce
- Benefit of cultivation
- Constraints in tree farming
- Knowledge on tree crops
- Skill on package of practices in tree cultivation
- Symbolic adoption of tree cultivation technologies
- Suggestions in tree farming
|
Pre-tested
interview
schedule |
Entire population
(selected respondents) |
| 2. |
Industrial Survey |
- Number of industries
- Quantity demanded in the given price range
- Anticipated supply
- Market prices of the raw materials
- Prices of the outputs
- Quantities of substitutes used by industries
- Industrial capacity utilization
|
Pre-tested
interview
schedule |
Total sampling of major industries |
| 3. |
Market survey |
- Number of potential markets and its spatial distribution
- Existing marketing channel
- Item wise supply
- Item wise prices of the industrial raw materials and other products
|
Modified schedule |
Total sampling
of major markets |
| 4. |
Data compilation
Data analysis
Model framing
Forecast |
- Analysis and report preparation
|
With suitable econometric models |
Total samples |
Interview based survey
- Baseline survey completed and report submitted to NAIP in August 2009
- Growers’ training on commodity group formation conducted at Kallipalayam, Coimbatore Dt.
- 41 growers were given training (against a target of 30)
- A report on current status of jasmine market is under preparation
Feasibility survey, market potential and assessment
- A case study- Kavalkinaru flower market
- A case study – Contract farming in Marigold
- Success story about Flowers Growers association
Mass media, web based and mobile
- Domestic market daily price information on jasmine, marigold disseminated to growers through mobile phones
- 72 farmers are connected in this network
Domestic Meet
- 35 farmers from Coimbatore, Erode and Thanjavur districts were taken to Thovalai and Kavalkinaruflower markets
Training on market information
