ICAR-NAIP – Value Chain on Flowers for Domestic and Export Markets

Survey Documentation

METHODOLOGY FOR BASE LINE SURVEY

A systematic survey was conducted among farmers and industries using a pre-tested interview schedule as per the NAIP guide lines. The interview schedules designed and used are appended in the annexure VIII. In total, 125 farmers representing 10 cluster taluks of 5 districts as outlined in the operational areas were interviewed. Similarly 2 pulp industries and five match industries were interviewed for assessing the base line information on industrial agroforestry. The data on population, land use pattern and other biophysical aspects have been collected from various government sources. The information obtained are tabulated and presented as tables wherever it is found to be essential in the appropriate chapters.

Survey Methodology

S.No.	Survey	Data collected	Method	Sampling Intensity
1.	Farmers survey	Type of agroforestry system Area under tree crops Age of plantation Technological intervention Cost of production Marketing of produce Benefit of cultivation Constraints in tree farming Knowledge on tree crops Skill on package of practices in tree cultivation Symbolic adoption of tree cultivation technologies Suggestions in tree farming	Pre-tested interview schedule	Entire population (selected respondents)
2.	Industrial Survey	Number of industries Quantity demanded in the given price range Anticipated supply Market prices of the raw materials Prices of the outputs Quantities of substitutes used by industries Industrial capacity utilization	Pre-tested interview schedule	Total sampling of major industries
3.	Market survey	Number of potential markets and its spatial distribution Existing marketing channel Item wise supply Item wise prices of the industrial raw materials and other products	Modified schedule	Total sampling of major markets
4.	Data compilation Data analysis Model framing Forecast	Analysis and report preparation	With suitable econometric models	Total samples

Interview based survey

Baseline survey completed and report submitted to NAIP in August 2009
Growers’ training on commodity group formation conducted at Kallipalayam, Coimbatore Dt.
41 growers were given training (against a target of 30)
A report on current status of jasmine market is under preparation

Feasibility survey, market potential and assessment

A case study- Kavalkinaru flower market
A case study – Contract farming in Marigold
Success story about Flowers Growers association

Mass media, web based and mobile

Domestic market daily price information on jasmine, marigold disseminated to growers through mobile phones

72 farmers are connected in this network

Domestic Meet

35 farmers from Coimbatore, Erode and Thanjavur districts were taken to Thovalai and Kavalkinaruflower markets

Training on market information

Growers’ training on commodity group formation conducted at Kallipalayam, Coimbatore Dt.
41 growers were given training on marketing aspects including price fluctuations, labour management, export marketing potentials, etc